Areas of Expertise

Brand Strategy
Creative Direction
Brand Partnerships
Event Design + Production

Building a brand is the art of translation — recreating a moment or feeling through the lens of a new experience. As a third-culture kid (UK-born, US-raised, now based in Paris) translation has moved from a natural compulsion to a practiced expertise.

I draw on a background in sociocultural anthropology, digital marketing, and luxury fashion to build iconic brands through storytelling. I partner with founders in the 0–1 stage, helping them define identity, narrative, and go-to-market strategy. My clients are cultural changemakers — from fashion, CPG, running and music — but my roots remain at the intersection of fashion and sport. My two lifelong loves.

Email me - gabriella@thedustsociety.com


Into vintage fashion? Borrow from my personal archive THE DUST SOCIETY . Friends and friends-of-friends only ;)