Wholesale Strategy for RUNNING ORDER

Brand strategy and wholesale strategy for RUNNING ORDER, a performance clubwear brand designed for the raver turned runner. I developed a targeted wholesale strategy for Paris Fashion Week, focusing on strategic placements that would reinforce the brand’s cultural narrative. This approach successfully secured a spot in Dover Street Market Paris, making RUNNING ORDER one of a select few emerging brands featured in the store. I also led the creative direction for the Run to Rave Paris 2024 event, marking the partnership and amplifying the brand’s crossover between performance, fashion, and club culture.