SATISFY (2017-2020)

Worked alongside founder Brice Partouche to develop a comprehensive brand universe for luxury menswear brand Satisfy Running as Head of Brand, including brand identity, brand strategy, tone of voice, product storytelling and marketing strategy. Led the creation of all digital assets (website, newsletters, press releases and journal pieces) as well as physical assets (branding for pop-ups, merch, product). Designed and produced retail collaborations and brand activations including the original global Satisfy Marathon Tour. Today Satisfy is stocked in the world's top stores including Nordstrom, Harrods, Mr.Porter, SKP Beijing and SSENSE and has been highlighted by Gearpatrol, The Wall Street Journal, GQ, the New York Times and Hypebeast.