Brand Strategy for FEMPO (2020 - 2021)

Led the rebrand France’s original menstrual underwear brand FEMPO as fractional CMO, including developing brand identity, manifesto, editorial guidelines and tone-of-voice in English and French. Wrote and led production of the “Embrace Your Contradictions” Campaign highlighting the experiences of influential Parisian women including actress Marion Seclin and pop-artist Pomme as they break conventional codes of femininity in their work.